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About James Petzke
James Petzke is a builder of and investor in companies. I’m the CEO of Upland Optics, a sporting optics company built for hunters, as well as Kitchara Cookware, the highest quality direct to consumer cookware brand.
What You’ll Learn
In this episode we talk about:
- Starting work at 14 years old and investing that money into a future business endeavor
- How to navigate product development
- What makes the binoculars that James sell better than his competitors
- The importance of marketing and how James has marketed his binoculars
- Organic vs Paid advertising and the advantages of each
- How James created a cookware business using a similar business model to his optics business
- Why Amazon reviews are becoming more reliable
- Going back to school at a Harvard extension school while running several businesses
- Disagreeing with a Harvard professor over a perspective on investing
- How to accurately perceive a companies value
- Why James owns individual stocks event though he wouldn’t necessarily recommend doing the same thing
- James’ decision-making process when deciding who to invest in
- Reading each president’s biography over 15 months
